The Complete Invisalign Facebook Ads Playbook for Dentists

WHAT'S INSIDE

PART 1: CAMPAIGN SETUP (screen-share video course — they do it alongside the video)

• Setting up Business Manager, Pixel, and Conversions API the right way (skip the mistakes)

• How to build your ideal patient audience (demographics, interests, behaviors, lookalikes)

• Custom geo-fencing: target specific neighborhoods, NOT lazy radius circles

• How to exclude zip codes with high insurance-mismatch populations

• How to upload your 'Do Not Contact' patient list as an exclusion audience

• How to build a lookalike audience from your best existing patients

PART 2: AD CREATIVES (40+ done-for-you templates)

• 20 static ad image templates (Canva) — just swap your photo and practice name

• 10 video ad scripts (film on your phone, 30-60 seconds each)

• 5 before/after case study ad templates

• 5 patient testimonial ad frameworks

• The 'Coupon Campaign' template that Maria swears by (works for dental too)

• How to create 20 new ad variations per week in under 1 hour

PART 3: LANDING PAGES (copy-paste templates)

• 3 Invisalign landing page templates (proven conversion rates)

• Mobile-first design guidelines (73% of dental searches are mobile)

• The headline formula that outperforms generic 'Smile Makeover' pages by 3x

• Form vs. phone number: when to use which (and how to track both)

• The 'social proof strip' that increases conversions 27% (how to set it up)

PART 4: OPTIMIZATION & SCALING

• How to read your ad dashboard in 5 minutes and know what to change

• The $10/day testing framework (never waste money on bad ads)

• When to kill an ad vs. when to scale it (the exact metrics)

• How to scale from $10/day to $100/day without tanking performance

• The weekly optimization checklist (15 minutes/week to keep campaigns healthy)

PART 5: FULL TRACKING & ATTRIBUTION SYSTEM

• How to track from ad impression → click → call → consult → case acceptance → production

• Call tracking setup (know which ad generated which call)

• UTM parameter guide (tag every link so you never guess)

• The weekly 'Ad-to-Production' report template

• How to calculate your true cost per Invisalign case (not just cost per click)

BONUSES:

• 12-month ad calendar (seasonal campaigns: New Year smiles, summer Invisalign, back-to-school, holiday)

• Retargeting campaign setup (show ads to people who visited but didn't call)

• The 'Database Reactivation Ad' template (target your existing patients with Invisalign offers)

• Competitor research template (see what other dentists in your area are running)